GRAPHIC & WEB DESIGNER | FASHION SPECIALIST
“If You Can Design One Thing” “You Can Design Everything” 
Design Tailored for the Fashion Industry
Over 17 years of experience across retail, wholesale, and brand development provide a deep understanding of what fashion brands need to succeed. From concept to execution, every element is crafted to meet both creative and strategic goals.
Specializing in the creation of visual content and marketing materials, including campaign visuals, lookbooks, digital advertising, social media content, and in-store displays. Designs are developed to align with brand identity, resonate with target audiences, and drive measurable results.
Expertise spans buyer psychology, merchandising strategies, and the practical needs of fashion brands.
Creative solutions consistently elevate product presentation, communicate a brand’s story, and support campaigns that perform.
Experience extends to booth and experiential design, with a comprehensive approach that covers every stage of the process: from creative concept and visual identity to spatial planning, production, and final execution. Each element is developed to create a cohesive brand environment that captures attention, communicates clearly, and delivers a strong, lasting impression.
MAGIC Sourcing | Las Vegas
BOOTH DESIGN
Wall Booth Design for Magic Sourcing Las Vegas | Designed for Sahara Export Inc., approx. 110" W x 95.3" H
Greeting Stand Design for Magic Sourcing Las Vegas | Designed for Sahara Export Inc., approx. 32.7" W x 28" H
Brochure Design for Sahara Exports | MAGIC Sourcing Las Vegas
Design For Beauty Industry
Refined Visual Direction for Luxury Beauty Brands
Clean, intentional visuals
Built to elevate beauty brands and sharpen their identity. A focus on balance, detail, and strong composition creates imagery that feels modern, confident, and distinct.
Work spans digital assets and e-commerce mock-ups, developed with precision and consistency across every touchpoint. Product presentation is stripped back and refined, allowing the brand and the product to speak with clarity and impact.
Print & Editorial Design
Layout, Typography, and Visual Balance
Strong editorial work built on structure, rhythm, and clarity. Layout and typography are treated as core elements, used to guide the eye, create hierarchy, and give each piece a clear, confident voice.
Experience includes book covers and newspaper design, developed with a focus on composition and visual impact. Each layout is intentional, balancing content and negative space to achieve a refined and readable result.
Attention to detail and consistency ensures that every printed piece feels cohesive and considered, where design supports the message without overpowering it.
“Every story deserves a visual language.”Web & Digital Experience Design
Web design focused on clean structure, strong visual hierarchy, and seamless user experience. Every layout is designed to feel intuitive, guiding attention without distraction while maintaining a clear and elevated aesthetic.
The work combines design and function, translating brand identity into digital spaces that feel consistent and purposeful. From landing pages to full website structures, each element is built to communicate clearly, load visually fast, and adapt smoothly across devices.
AWARDS
“Creativity Takes Courage.” Henri Matisse
ABOUT
Giada Bardelli, aka Giada Joys, is an Italian Graphic Designer based in NYC.
Born and raised in the countryside outside Milan, she gained years of experience in the fashion industry, working for internationally renowned companies, before deciding to move to New York City and study graphic design. She holds a degree in Multimedia and Programming Design and a Bachelor's Degree in Business Communication from Baruch College.
In just two years, Giada became a GDUSA 2022 award winner, followed by recognition with two awards in the GDUSA 2023, two more in the GDUSA 2024 competition and one GDUSA award in 2025. GDUSA also featured her as a designer to watch in their yearly special edition of 2024.
Known for her effective communication, organizational, and leadership skills, she has a deep passion for typography and consistently brings uniqueness and modernity to her work. With a keen eye for design and extensive industry experience, Giada brings valuable expertise and creativity to every project she undertakes independently.
Let’s Work Together